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Madison Tourism

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Downtown Madison

Vibrant and unexpected. Where tradition meets innovation. Free thinking and free speech. Bucky the Badger and bucking the trends. Downtown Madison is a complex and wonderful part of our community. Always evolving and never boring. Set on an isthmus between two scenic lakes and centered around the Wisconsin State Capitol, there’s always something to do.

Come explore what downtown means to us who live here and see how to make it part of your Madison experience.


It’s no secret Madison is a foodie paradise. Why, you ask?

To start, we have the largest producer-only farmers’ market in the country. Award-winning chefs. Local ingredients. Healthy and handpicked. Fried and filling. Too many food fests to list. Fish Fries. Cheese curds. We could keep going.

Search for your craving and you’ll find it here.

Things To Do

Summertime just may be one of the best times to visit Madison. Our calendar of events is booked solid with ways to enjoy longer days, from lake life to biking & hiking to well-deserved rest & relaxation. And if you're up for a challenge, view our list of 99 Things to Do This Summer and check off as many as you can!

See what else there is to do!

Planning Tools

When you’re ready to plan your getaway to Greater Madison, our resourceful planning tools and insightful itineraries will be your guide - check out great ideas on where to go to help you prepare. Check out the reasons to visit, then get a feel for our capital city by skimming through our itineraries — one is sure to spark some inspiration!

For more details about Madison be sure to stop by the Madison tourism site.